Independent strategy and creative consultancy working across sport, lifestyle and culture.
FIELD REFERENCE helps brands understand where to play, who to work with and how to show up with relevance.
Where should the brand play — and why?
Concepts worth bringing into the world.
Finding the right people, platforms and collaborators.
Turning strategy into real-world relevance.
The briefs that don't fit into boxes.
Does it make sense for the brand — and for the people it wants to connect with?